Unveiling Our New and Improved Logo – Truly Wealthy Realty

Today, I’m excited to share something close to my heart—the revamped and modernized logo of our brokerage, Truly Wealthy Realty (TWR Group).

Many know me as "Alex Zeta, the Real Estate Broker," and often associate Zeta Group as my realty. But in truth, I co-founded Truly Wealthy Realty with my partners Stefanie and Michelle over a decade ago. Zeta Group is my personal brand and unit operating under the umbrella of TWR Group.

Now, after over 10 years in the business, we felt it was time for a brand refresh—to elevate our identity while staying true to our values. We retained our original colors and name, but brought in John Bermundo, our Brand Consultant and the designer of the Zeta Group logo, to redesign our realty logo. After over a month of thoughtful collaboration, we’re proud to reveal the finished product.

Our Brand Colors: Purple and Gold

These two colors were intentionally chosen to represent who we are and what we stand for:

Purple symbolizes:

· Luxury & Prestige – historically reserved for the elite

· Wisdom & Creativity – the mindset of solution-seekers

· Ambition & Aspiration – we think boldly and aim high

We’re building a team of elite agents—individuals who treat every client with professionalism and respect while embracing growth and innovation.

Gold signifies:

· Wealth & Success – a nod to what we help clients build

· Excellence & Trust – we stand for premium, high-quality service

· Warmth & Optimism – we uplift those we work with

Together, purple and gold reflect a brand that aims high while staying grounded in values. A brand that attracts the elite—both agents and clients—and assures consistency, integrity, and forward-thinking excellence.

Our Mission Improving lives through meaningful work and meaningful relationships.

Life is too short to be spent doing something that doesn’t mean anything to you. Our mission is to do meaningful work and build meaningful relationships—to guide our clients and team members through every step of the real estate journey with integrity, transparency, and personalized care. We aim to create success stories we can be proud of and relationships that stand the test of time.

Our Vision Elite agents in all key cities in the Philippines.

We envision a future where Truly Wealthy Realty is present in every major city across the country, allowing us to serve clients wherever they wish to invest. We aspire to be the realty team of choice, admired for our integrity, professionalism, and Christ-centered service, setting the standard in Northern Mindanao and beyond.

Our Core Values Our core values are T.W.R

Trustworthy Team Player

We believe that trust is the foundation of every successful relationship—within our team and with our clients. We act with honesty, transparency, and accountability. We value collaboration over competition, always showing respect, sharing knowledge, and supporting each other to achieve collective success. You can count on us to follow through on commitments and stand by our word.

Superior Work Ethic

Excellence is not a one-time act but a consistent habit. We don’t settle for "just enough," but hold ourselves to the highest standards of performance and professionalism. We are driven, disciplined, and committed to excellence in every detail. We work with integrity, resilience, and an unwavering commitment to our goals—knowing that our daily discipline creates long-term success.

Reliable

Whether it’s supporting a colleague or delivering for a client, we are consistent, dependable, and responsive. We take our responsibilities seriously and always aim to be a source of stability and confidence. We are a team people can count on.

Icon Meaning

Our new logo isn’t just a symbol—it’s a story.

The upward arrow represents our growth, ambition, and forward-thinking mindset. It reflects TWR’s unwavering commitment to progress and elevation in every venture.

Beneath the arrow lies a golden square, symbolizing our anchor—a reminder of our roots, integrity, and Christ-centered foundation. Christ is our anchor, and our values are built around Him. No matter how far we grow, the golden square keeps us grounded, ensuring that every success is built on a solid foundation.

Together, this icon captures the spirit of ambition with humility—a brand that rises with purpose while remaining true to where it began. This logo is more than just a visual upgrade. It’s a renewed expression of who we are, who we serve, and where we’re headed.

Thank you for being part of our journey. We look forward to many more years of meaningful work, valuable partnerships, and changed lives—the Truly Wealthy way.

With pride and purpose,

-Alex Zeta Co-Founder Truly Wealthy Realty